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Document Details
Document Type
:
Article In Journal
Document Title
:
The Evaluation of the Saudi Firms' Marketing Practice from Islamic Point of View
تقييم الممارسات التسويقية في المنشآت السعودية من منظور إسلامي
Subject
:
Articles
Document Language
:
Arabic
Abstract
:
This study investigated the way of practicing the marketing activities by Saudi Finns from an Islamic point of view. The objective was to examine whether the local firms adhere to the Islamic principles when they market (heir products and practice the marketing activities. It also examined the obstacles encountered by the marketing management personnel when they apply the marketing activities. The study found that there were few firms which follow the Islamic principles because of the lack of Islamic knowledge and the influence of Western methods. The study recommended that the local firms apply the Islamic principles when they market their product.
ISSN
:
1018-7383
Journal Name
:
Islamic Economics Journal
Volume
:
12
Issue Number
:
1
Publishing Year
:
1420 AH
2000 AD
Number Of Pages
:
54
Article Type
:
Article
Added Date
:
Sunday, October 11, 2009
Researchers
Researcher Name (Arabic)
Researcher Name (English)
Researcher Type
Dr Grade
Email
ياسر عبد الحميد الخطيب
YASSERA AL-KHATIB
Researcher
حبيب الله محمد رحيم التركستاني
HABIBALLAH M. AL-TORKISTANI
Researcher
Files
File Name
Type
Description
21062.pdf
pdf
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