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Document Details
Document Type
:
Article In Journal
Document Title
:
“Social Class Categories and Brand-Name Loyalty in Jordan: the Case of the Wearing Apparel”
الطبقات الاجتماعية والولاء السلعي في الأردن : الملابس الجاهزة كحالة دراسية
Subject
:
Business Administration
Document Language
:
Arabic
Abstract
:
The influence of social classes on the consumption behavior of their members cannot be underestimated. Based on a quantitative approach, this study examined the link between social class categories and brand-name loyalty, regarding the wearing apparel in Jordan. Using a simple random procedure, a sample of 1000 households of the capital of Jordan (Amman) was selected for this study. The results suggested that high and upper-middle social class members are loyal to certain brand-names. Lower-middle and low social class members are not loyal to certain brandnames. Jordanian manufacturers of the wearing apparel could make good use of the concepts of social class and brand-name loyalty. This could be reached through promoting an information environment where the psychological influence and the social prestige of the product is promoted.
ISSN
:
1319-0997
Journal Name
:
Economics and Administration Journal
Volume
:
16
Issue Number
:
1
Publishing Year
:
1423 AH
2002 AD
Article Type
:
Article
Added Date
:
Sunday, October 11, 2009
Researchers
Researcher Name (Arabic)
Researcher Name (English)
Researcher Type
Dr Grade
Email
حسين عبدالله العمري
HUSSEIN ABDULLA El-OMARI
Researcher
Files
File Name
Type
Description
21807.pdf
pdf
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